How can you build a supermarket app that maximizes the consumer experience for your consumers while still increasing the revenue? Here’s our overview of the features that distinguish the strongest supermarket applications.
According to Radial’s Future Shopping 2025 survey, just 3% of shoppers always use a retailer’s smartphone app in-store, and just 15% do so daily. The explanation for this is that the majority of retailers’ supermarket applications were not designed with omnichannel shopping in mind. They also struggled to identify the features that could significantly improve the in-store experience, such as personalized rewards and deals, in-store navigation, or mobile payment.
Here are several considerations you can make from the outset to ensure your retail app is molded to meet actual consumer needs.
1. Develop an application that adds value
Customers have become more demanding as access to a world of related goods has become too simple. Therefore, if the software is a carbon copy of all the other retail apps available, you would never be able to carve out a spot in a sea of similarities.
The best supermarket applications compel users to download them instinctively, while they simplify and improve the consumer experience.
Your app’s observable advantages should be self-evident to a customer. You must be motivated in every way to add a new retail product to your mobile device, but the motivation does not have to be monetary’s as long as it enhances the overall shopping experience. For instance, an app can have features that a mobile site does not, given that your mobile device is always with you. Apps allow instantaneous tasks such as on-the-spot reward point redemption or payment at the point of sale from a mobile device.
Starbucks, the world’s largest coffeehouse company, designed the mobile app with precisely these features in mind. Starbucks’ smartphone, which has over 12 million registered users, enables consumers to pay through their mobile device and receive loyalty points in the process. Additionally, the app provides shoppers with a real-time snapshot of their rewards point growth, including an immediate boost of gratification that keeps them coming back.
Notably, the best shopping softwares’ Starbucks includeds’ saves consumers time. Starbucks’ software enables consumers to pre-pay for beverages and arrange in-store pickups. This is a significant, noticeable advantage in addition to the normal buying activity. It greatly enhances the overall consumer experience and is an excellent example of “adding value” with a retail app, especially during periods of social distancing when people fear crowded areas.
Consider the following while designing your own retail application: 71% of iPhone consumers activate a brand’s software to gain more reward points, while 67% select an app to collect app-exclusive offers or discounts.
2. Build an intuitive user experience
It’s alluring to attempt to create a “first” retail application, complete with distinct menus, fancy buttons, and sensitive elements. With an array of technologically sophisticated software creation platforms at one’s hands and, of course, the proliferation of advanced electronic devices, succumbing to the novelty pit has never been simpler. And it is here where marketers create visually appealing apps but lack functionality, leaving consumers perplexed by something as straightforward as which tab to click on.
Though aesthetics are critical when developing mobile applications, performance should not be compromised. Creating an app with an emphasis on customer interface would help you stand out from the field. Retail smartphone applications that add value will turn into a customer’s trusted shopping assistant, effortlessly enabling a more convenient and enjoyable shopping experience.
For a moment, let’s discuss eBay’s app. When you begin to engage with it, two of the most striking features are its user-friendliness and practical genius.
The app’s straightforward style, minimalist nature, and swipeable GUI render it extremely user-friendly. Additionally, the eBay software enables consumers to upload photos and search barcodes using the camera on their mobile device to obtain details about a product. Not only is the software intuitive and pleasing to the eye, but it’s still a significant time-saver. This is how the most successful retail apps gain popularity.
In brief, eBay’s software provides an enhanced variant of the eBay experience, making it one of the finest examples of a nearly “perfect” shopping smartphone app available.
3. Simplify the road for in-app purchases
When a consumer makes a transaction with you, they initiate a series of purchase procedures. They add an item or product to their cart, at which point they must enter their credit or debit card details, as well as their shipping details. Customers frequently prefer to fill out their credit card information on a laptop or desktop computer. There are a variety of possible explanations for this they might not have their card on hand when on the run, they might be pressed for time, and so on. In this scenario, the likelihood of a consumer abandoning their shopping cart is substantial. The smartphone shopping system, on the other hand, maybe simplified. When a consumer makes their first order with you, you may store their payment information with their consent. Additionally, payment services such as PayPal, Apple Pay, or Google Wallet are accessible. For example, the Groupon app accepts Apple Pay payments, making it extremely convenient for consumers to shop on the go. The best retail applications make extensive use of all available tools to simplify the purchase path.
4. Make prudent use of push alerts
A push notification is an effective way to alert consumers of new sales or the launch of new goods. It establishes rapport with customers by creating a sense of connection with a brand. However, as you can attest, if your mobile device is regularly pinging to inform you of a 20% offer at X, Y, or Z store, you will soon get fatigued.
According to Business of Apps, “one push notification a week will result in 10% of users disabling alerts and 6% disabling an app.” According to the article, 31% of consumers do not find push alerts useful in any way, and just 18% consider them as a useful means of brand contact.
Notifications can be more than a little nudge to encourage the consumers to make a purchase. You will and should use them to inform your consumers of business or brand news. Additionally, you might guide customers to a recent article or piece of material that they could find interesting. This is not to mean that you can refrain from promoting your company or exclusive offers through your app, but you should strive to avoid coming off as too salesy. Additionally, the customer’s handset should not be constantly ringing, since this increases the probability that your app will be removed. Therefore, pick the updated topics carefully and schedule their delivery method carefully, and keeping in mind that people are still overstimulated and busy. Fortunately, retailers nowadays have a slew of strategies at their hands. According to Accengage’s statistics, consumer targeting and personalization significantly increase reaction rates, with targeting eliciting three times the response of non-targeted messages and personalization eliciting up to four times the interaction. Emojis have also been shown to raise response rates by up to 20%, whereas creatively tailoring the send times will improve response rates by up to 40% and rich layout by 25%.
However, a note of caution. Excessive personalization can turn off customers. 25% of users would stop using an app if they believe it is monitoring their behavior too closely, and a similar percentage would be alarmed by position tracking.
There is a fine line to walk between bringing value to customers’ lives by prompt, insightful messages and irritating them with constant contact or, worst, leaving them with the awkward feeling that you know a bit too much about them. Utilize the data and conduct A/B tests to determine which solution is more effective for the consumers.
The most successful supermarket applications avoid dazzling gimmicks and repetitive advertising nudges. The best shopping applications distill the consumer experience down to its most fundamental components. They complement the in-store buying experience and double as an improved edition of a brand’s website. Great smartphone applications simplify the process of engaging with a company and its brands, while still cultivating brand ambassadors by keeping consumers informed about topics that matter to them, and, not just sales and deals. Put yourself one step ahead of the game.